Social media usage is growing at a very rapid pace. More people are now using it to locate and share information on the web. Google has realized this, which is why it now uses social media status as an indicator of authority and good content. Simply put, well maintained, optimized social media profiles will help to improve search engine visibility, facilitating attempts to have your website on the first page for target keywords. With so many social media platforms available, there are many ways to use social media to help your company. It can be used to drive organic traffic to your website, strengthen bonds with your customers and gain more exposure.
The first thing you will need before you can really start reaping the benefits of social media marketing is followers. You will need loyal followers on your twitter, Facebook, Instagram, YouTube and any other social media platform you intend to use. Gaining new followers from scratch can be tough, but once you have acquired them, just think of the benefits. You will be able to inform your customers about special offers or new developments in just 140 characters and a click. If that isn’t cost-effective digital marketing, then I don’t know what is.
What we do and how much we do depends on the level of social media optimization already present in your company. If you are a startup or are only just getting into social media, we can develop customized company pages for various social media platforms, including Facebook, LinkedIn, Twitter and Google+. We can also scour the web to find complementary social media profiles, broadcasting relevant content. This is a great way to increase your followers and improve engagement. By sharing the content complementary social media profiles post, they will be more willing to share your content. We have many other tactics we use to optimize and build a strong social presence. If you are interested in building a solid social presence please get in touch.